Hello, I’m Sarah Cheesman

With over 15 years of experience crafting copy and content for B2B and B2C businesses, I’ve seen first-hand how great messaging can transform a brand. I write everything based on the firm belief that people don’t buy from businesses—they buy from people. I’m all about making brands seem approachable, friendly, fun, and most of all—HUMAN!

Why words matter

Even the most stunning website or email design can fall flat without the right copy. Words are what turn curiosity into clicks, and clicks into customers. That’s where I come in—building messages designed to connect with your audience on a personal level and drive the results your business needs.

Illustration of a person at a desk with a tablet, invoice, calculator, pencil, and plants. Dollar symbols and a check mark indicate a financial theme.

Specialist in finance and tech (but not limited to them!)

I have a knack for taking complex or “boring” topics and making them accessible, engaging, and even enjoyable. From finance to tech, I help brands turn jargon into genuine connections. Don’t worry if your industry isn’t listed—I’ve worked across a wide range of sectors. Let’s see how I can help you too.

How I can help your business

  • animated picture of website copy

    Website copy

    Transforming your digital presence with words that work.

  • animated picture of Email campaigns

    Email campaigns

    Boosting open rates, click-throughs, and conversions.

  • animated picture of Content creation

    Content creation

    From blogs to whitepapers, I create content your audience wants to read.

  • animated picture of a Brand messaging

    Brand messaging

    Defining your voice and bringing consistency across all channels.

  • animated picture of a Content management

    Content management

    Taking all content off your hands—your own personal content team.

What my clients say

  • king kusak

    “Sarah embodies the essence of a go-getter, consistently embracing new challenges with enthusiasm and skill. Her dedication to content creation is palpable, evident in the meticulous attention she devotes to every blog she produces for me.”

    Kinga Kusak
    PlayPlay

  • A woman with shoulder-length blonde hair and a floral blouse smiling at the camera, seated indoors with a wooden chair in the background.

    “Sarah is one of those rare 'genuinely interested in your brand' freelancers. Her ability to grasp complex subject matter and translate it into engaging and easy-to-understand content was quite frankly fantastic.”

    Lisa Steingold
    Whale

  • Smiling man with short hair wearing a gray blazer and dark shirt against a light background.

    “Sarah is a true professional, best-in-class freelancer and an amazing copywriter. I would recommend her to all marketing agencies in need of content support and non creative clients struggling with getting their message across.”

    Jack Longman
    Social Advantage

  • Tricia Rogers

    “Many of the work that she has written for me has been about complex businesses within niche markets - and what I love about how Sarah works is that she will put in the research to understand the business she is writing about and the customers she is writing for.”

    Tricia Rogers
    GingerTree Marketing

  • Portrait of a man in a suit with a serious expression

    “Having worked with Sarah on several projects, the value that Sarah delivers is nothing but outstanding! From ideation to reporting, Sarah brings fantastic insights, options, and quality.”

    Ryan Conradie
    Taxar Partners

  • Smiling man in a hoodie with an orange background

    "She takes my words and turns them into LinkedIn posts that never fail to make me sound great. Every time I read a post she's written, I think “did I really say that?” and I know I did, but rarely as concisely or eloquently as Sarah's version puts it. It’s the same experience every time. I love it and I love working with Sarah."

    Doug Mather

We can reach your goals in three simple steps

Understand

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We meet to discuss your content needs and goals, and I develop a plan and strategy to get you there.

Develop

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Once the plan has been agreed between us, I build out your content, in line with your brand values and tone of voice.

Implement

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Your content goes live on your website or socials and starts to deliver the results you need.

Let’s make something great together

Whether you’re looking to overhaul your website, breathe life into a marketing campaign, or simplify complex ideas, I’d love to help.