Content strategy & management
Content isn’t just about the doing. It’s about the thinking, planning, and occasionally banging your head against a desk trying to figure out what to post.
Content can (and should) work smarter, not harder. That means starting with a proper strategy, tailoring it to your audience, and then actually getting it done.
That’s where I come in.
If you’re after someone who can swoop in, take a load off your plate, and sort your content life out – you’re welcome.
Whether you need a full-service package, just a sprinkle of strategic genius, or something in between, I’ve got options to suit.
I offer a range of services, from top-level planning to hands-on content creation, including:
Full content management
I’ll handle everything. Strategy, content creation, scheduling, publishing, and even keeping an eye on performance so you don’t have to.
Content strategy
Need a plan? I’ll create one that works for your business and audience. Think content calendars, key messaging, and clever ideas to stand out in the crowd.
Content creation
Blogs, social posts, web copy – you name it, I’ll write it. (I promise it’ll be better than whatever ChatGPT spat out after three attempts.)
ChatGPT polish
Already drafted something but it’s missing that human touch? Send it my way. I’ll give it a glow-up so it actually sounds like you.
Team content support
Got a team of writers but no direction? I can create schedules, briefs, or even train your team to up their content game.
Prefer a package deal?
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The Strategy Starter
Perfect for businesses that need a solid plan to kick things off.
-Content strategy tailored to your goals and audience.
-A 3-month content calendar with topic suggestions.
-A brand tone of voice guide (if you need it).
From £850
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The Full Monty
You sit back; I’ll do it all.
-Comprehensive strategy creation.
-Regular blog posts and/or social media content.
-Content scheduling and publishing.
-Performance tracking and tweaks to keep things on point.
From £1,500/month
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The Copy Clean Up
For when you’ve got content but need it to be better.
-Editing and polishing existing content.
-Optimising for SEO, readability, and tone of voice.
-Suggested improvements for future content.
From £750 per batch (up to 5 pieces of content) -
The Team Whisperer
Got an in-house team? Let’s get them on track.
-Content calendar and workflow creation.
-Writing guidance or workshops to level up their skills.
-Ongoing support to keep things ticking over.
From £950
FAQs
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I start with a discovery session to understand your goals, audience, and current content challenges. Then, I research your industry and competitors to create a strategy tailored specifically to your needs.
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Absolutely. My packages are flexible, so if you need something a little different, we can create a bespoke plan that works for you.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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I monitor the content's performance (e.g., engagement, reach, clicks) and use the data to make informed tweaks to improve results over time. You’ll get regular updates on how things are going.
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The tone of voice guide outlines your brand personality, preferred writing style, and key phrases to use (or avoid). It’s a handy reference to keep all your content consistent.
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Definitely. Whether you’re juggling LinkedIn, Instagram, your blog, or all three, I can create and manage content tailored to each platform’s audience and requirements.
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That’s where the Copy Clean Up package comes in. I’ll polish your existing content, optimise it for SEO and readability, and suggest ways to make it even better.
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Yes! I offer both in-person and remote training sessions as part of the Team Whisperer package, so your team can level up no matter where they’re based.
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For most projects, I can deliver a content strategy or calendar within 2-3 weeks, depending on the scope. If you’re on a tight deadline, let me know, and I’ll see what I can do!
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Of course. I offer flexible terms and can adjust services as needed. Just give me a heads-up so we can plan accordingly.