The 5 content must-haves your finance or tech brand needs
There’s a lot of noise out there about content marketing.
“Post daily.”
“Start a podcast.”
“SEO is everything.”
“Video or nothing.”
It’s overwhelming. Especially when you’re trying to grow a serious business in finance or tech—where credibility, trust, and clarity matter more than viral trends.
So, let’s try and cut through the waffle.
Here are the 5 key content areas your brand actually needs to have sorted—especially if you're in a complex, high-trust industry.
No fluff. No ick. Just the essentials.
1. Blogs that are actually useful
Not just blogs for the sake of it. Not churned-out AI sludge. Not vague “thought leadership” pieces that say nothing.
We’re talking:
Genuinely helpful how-tos
Sharp explainers that answer client questions
Pieces that build authority and boost SEO while still sounding human
Done right, blogs give you content for months. Snippets for socials. Material for sales decks. Stuff to share in newsletters. It’s the gift that keeps on giving.
2. An active social media presence
Not just LinkedIn. Not just company posts once a month saying “We’re hiring!”
We mean:
Weekly content that reflects your voice
Useful tips, strong opinions, or client wins
Content that builds familiarity, trust, and reach
And no, it doesn’t need to be polished within an inch of its life. Showing up regularly matters more than being perfect.
3. A team of advocates on social
I’m gonna let you in on a little secret…
The secret to getting more brand visibility and engagement on social media is your team.
Their LinkedIn profiles are goldmines. When they post or engage with your brand content, you reach way more people than your company page ever will.
But they need a bit of help—easy prompts, ready-to-go posts, or a little nudge now and then. It’s about empowering, not forcing.
4. An updated, clear, and content-rich website
Your website is not a brochure. It’s not something you “do once” then forget for five years.
It should evolve with your business. Reflect what you do now. Show your personality. Answer buyer questions. Prove your expertise.
If your blogs are five years old, your case studies are thin, or your homepage still says “Welcome to our website”… it’s time.
5. Some blimmin’ consistency
You don’t need to be everywhere. But you do need to show up consistently where it counts.
That means having a plan. Reusing and repurposing content. Building up your assets over time. Making content work smarter, not harder.
Why this matters
Content is how people find you, trust you, and decide to work with you.
Whether it’s a buyer searching for answers, a funder checking your credibility, or a future hire sizing you up—your content does the talking before you ever get a chance.
Neglect it, and you miss opportunities. Rely on luck, and your growth will stall.
But what if you just don’t have the time (or headspace)?
Fair.
You’ve got a business to run. Team to manage. Clients to keep happy. Content often drops to the bottom of the list—especially when no one owns it.
That’s where I come in.
Fractional content manager here.
15+ years of experience.
No fluff. No faff.
Just solid content that gets done—and works.
I take ownership of your content marketing, so it stops being the thing that should get done and becomes the thing that does get done.
Strategy, planning, writing, managing freelancers, briefing designers, nudging the team—it’s all part of the package.
More effective than a full-time hire.
More affordable than a big agency.
More proactive than trying to do it all yourself.