Building a personal brand for a freelance accountant on LinkedIn

Industry: Finance
Business type: Freelance accountant
Project type: LinkedIn profile refresh & ongoing content creation

Company profile:
An independent accountant offering core accounting and advisory services to small businesses, with a focus on long-term relationships and a personal, approachable style.

The challenge:
The client wanted to grow a more visible and authentic presence on LinkedIn — not just to attract more clients, but to work with businesses that aligned with his values and personality. He struggled with posting consistently and felt unsure about how to position himself effectively.

How we worked together:
We started with a casual 30-minute discovery call where I learned more about his services, typical clients, and goals for using LinkedIn. From there, I developed a tailored content strategy built around five key content pillars that reflected both his expertise and personality.

I also delivered a refreshed LinkedIn profile, including suggestions for his headline, About section, and visual branding — all designed to make his profile more discoverable and appealing to his target audience.

For content, I provided bi-monthly batches of posts to keep things consistent and stress-free, while leaving space for timely or spontaneous updates.

The results:

• His first post received nearly 100 likes and strong engagement from his network

• Two warm leads came through within the first month

• After six months, LinkedIn became his top lead-generating platform

He now feels much more confidence in his tone, branding, and audience fit, which has helped him speaking to his prospective clients