Supporting a leading finance software brand with high-volume content production
Industry: Finance / accounting software
Business type: UK-based multinational SaaS company
Project type: Longform blog writing
Company profile:
A major player in the finance and accounting software space, this UK-based multinational supports small and medium-sized businesses with a range of tools covering everything from payroll and payments to strategy, compliance, and leadership.
The challenge:
With a large and fast-growing online resource centre, the brand needed reliable, high-quality blog content at scale. Their internal team was already stretched and looking for additional writers who could slot in seamlessly, follow brand and tone guidelines, and deliver content tailored to different audience segments.
How we worked together:
I joined their extended writing team to deliver 4–6 blogs per month. Each piece is developed in line with their detailed editorial guidelines and tailored to the needs of a specific audience — from HR managers to finance directors and small business owners. Topics range from payroll and accounting trends to leadership advice and digital transformation in finance.
I also liaise directly with their editorial team, responding to briefs, hitting deadlines, and adapting to feedback to make sure everything stays on-brand and audience-relevant.
The results:
Each blog consistently receives hundreds of views per month
Contributes to their ongoing SEO and lead generation efforts
Helps position the brand as a trusted source of financial insights and practical advice