Scaling content production for an ai video software brand
Industry: Tech
Business type: AI Video Software
Project type: Longform blogs, eBooks
Company profile:
A fast-growing tech company providing AI-powered video creation tools tailored for marketing and social media teams. Their platform allows their users to produce high-quality, on-brand video content in a matter of minutes.
The challenge:
Despite having a strong in-house content presence, the company’s editorial demands had outpaced internal capacity. They needed a reliable external partner who could match their voice, keep up with weekly publishing goals, and contribute to larger, strategic content pieces.
How we worked together:
I was brought in to support their content team with a consistent cadence of weekly blog posts and in-depth eBooks produced twice a year. Each month, I worked from a predefined editorial calendar covering a mix of content types:
Industry news and trends
Explainer articles for product features
Recaps and thought leadership tied to company-run events
Educational, evergreen advice for content marketers
All content was designed to align with their brand tone and optimized for performance across blog, email, and social media channels.
The results:
Blog posts consistently achieved hundreds of targeted views shortly after publishing
eBooks saw over 1,000 downloads per release
Content was regularly repurposed into high-performing social media assets, extending its reach and value