Driving visibility and partner growth for a fast-scaling data transfer tech company
Industry: Tech
Business type: B2B data transfer software
Project type: Blog writing, partner content, event campaigns, service launch support
Company profile:
A fast-growing tech company offering B2B data transfer solutions for clients operating across a wide range of platforms and systems. Known for their technical reliability and agile product development, they serve both enterprise and mid-sized businesses.
The challenge:
With no internal marketing team, the company needed flexible, strategic content support to match their fast pace of growth. Their goals included improving visibility online, supporting service launches, and strengthening relationships with industry partners.
How we worked together:
I was brought on to lead a variety of content initiatives, including:
Regular blog posts for the company website
Articles published through strategic partners and industry magazines
Pre- and post-event content for LinkedIn, emails, and the company blog
Launch content for new services (web copy, email marketing, customer announcements)
Customer case studies for their website and promotional materials
Each piece was designed to reflect their technical credibility while remaining accessible and engaging for both prospects and partners.
The results:
Steady increase in new partnerships and inbound interest
Significant rise in website visitors and LinkedIn followers
Growth in newsletter subscribers and steady increase in customer leads
Clearer and more consistent messaging around product launches and events