Bringing a rebrand to life through clear, human content
Industry: Corporate finance
Business type: International M&A advisory firm
Project type: Internal comms, social media, and longform content
Company profile:
A leading international corporate finance firm supporting business owners, founders, and private equity through every stage of the M&A journey. With offices across multiple countries, they pride themselves on combining financial expertise with a deep understanding of each business they support.
The challenge:
Following a major rebrand, the company wanted to embed a new tone of voice across their internal and external communications — one that felt more human, more relatable, and less traditionally corporate. They needed support in making sure their messaging reflected their new brand values, while still resonating with a professional audience.
How we worked together:
I collaborated with the marketing and communications team to roll out the new brand language across multiple formats. This included:
Rewriting internal documentation to make it clearer, friendlier, and easier to engage with
Crafting social media content for the company page, plus employee advocacy posts for key team members
Supporting the production of longform reports, both internal and external, to help communicate complex ideas with warmth and clarity
The aim was to reflect their mission — to immerse themselves in each business’ story — through content that felt just as considered and empathetic as their client work.
The results:
Increased engagement on company LinkedIn posts and employee shares
Growth in follower numbers across key social platforms
High download numbers for flagship reports
Positive internal feedback on the updated tone of voice and clearer communications